When you invest in a holiday home to let, it goes without saying that in order to secure those all-important bookings, you need to make sure that people know about your property. Thankfully, nowadays, there are lots of different ways that you can advertise your holiday home to let and one of the most popular ways, and arguably the most beneficial, is by listing your holiday home on a holiday rental website.
As you’re probably aware, the holiday letting market is becoming more and more competitive and it isn’t always easy to make your property stand out from the thousands of other holiday rentals guests have to choose from. For this reason, ensuring that the advert for your holiday home is as effective as it could possibly be is essential and this will play a vital role in the success of your holiday home to let.
So, to help anyone who is currently working on an advert for their holiday home, below are some tips and tricks for making this effective.
Clearly mention all of the essentials
Of course, you will want to tell guests as much as you can about your holiday home to let, but it is important to remember that it’s unlikely they will read the whole of your advert. So, try to keep your description to a couple of paragraphs that highlight all of the essential things you want guests to know. This way you can ensure that they’re aware of everything important.
Excite guests with the description you write
Whilst you need to ensure that you’re getting the essential information across to people viewing your advert, you also want to make your holiday home seem exciting and help people to picture themselves staying there. Try to write your description with your target guests in mind and play on the things you know will interest them. Never forget that you’re selling the whole experience, not just a property.
Ensure you’re using the best pictures
It is undeniably essential to use photos in your advert and often, travellers will look through these before they decide whether it’s worth reading your description or not. So, your pictures need to entice people into the rest of your advert. It is so important to pick the right thumbnail photo too as this will be the first thing anyone sees of your property, and you need to make the right first impression.
Always include guest reviews
You can almost guarantee that potential guests would like to know what previous guests think of your holiday home before they book, so including guest reviews in your advert is so important. Travellers find comfort in reviews and they will trust what they say more than your description. As soon as you have had guests at your holiday home, you should encourage them to write a review for you.
Highlight your unique selling points
It is likely that there will be a few different holiday homes on a rental website that are similar to yours and, for this reason, you need to ensure that you’re highlighting your unique selling points. Whether you have a hot tub or a swimming pool, or your accommodation is dog friendly with free WiFi, ensure that you’re pointing these things out and making guests aware of them.
Speak about the location and local attractions
As well as talking about your holiday home and its amenities, you should also mention the local area in your advert. Travellers will want to know things like; the exact location of your holiday home, the distance to public transport and what attractions are within walking distance. So, make sure you’re mentioning anything that is likely to be appealing to guests in this regard.
Working on an advert for your holiday home
All in all, there is no denying that having an advert which captures the attention of anyone searching for a holiday home is vital to your success and it is always worthwhile spending some time creating the best possible advert. Hopefully, the tips and tricks mentioned above will help you to ensure that you’re not overlooking anything when working on your advert and even if you’re new to owning a holiday home to let, you can still produce an effective advert.
If you’re looking for a holiday rental website where you can list your holiday home, be sure to visit the Rental Cloud site. With decades of experience in the property industry and expert knowledge of holiday home rentals, you can trust that our website is one that you can use in confidence. We pride ourselves on making it easy for people with holiday homes to advertise their rental properties and if you have any questions at all regarding how our site works, don’t hesitate to contact us today.