There is no denying that there are a number of benefits to listing your holiday home, holiday cottage, holiday villa or holiday apartment on a holiday rental website. This listing can increase awareness of your rental and hopefully, in turn, increase the number of bookings that you receive. However, in order to get the most out of your listing on a holiday rental site, it is important to ensure that you’re showing your property off in the best light.
It goes without saying that a picture really does speak a thousand words, so one of the most important things to do when listing your property on a holiday rental website is to take good photos of your property. So, to help anyone who is new to owning a holiday property, no matter which type of property it may be, below are some helpful tips to help you ensure that your photography isn’t letting you down.
Declutter, tidy and clean
Before you even pick up the camera, you need to ensure that all areas of your holiday rental are looking their best. Take the time to declutter and remove any personal items, ensure every room is tidy and give the property a deep clean. The camera will pick up every little detail, so you need to ensure that nothing is overlooked in this regard.
Dress your rooms for your target audience
Consider how you can make your property even more appealing to your guests. Think about the type of holidaymakers who usually book your holiday rental and what may help draw them in. Remember that you’re selling a lifestyle, so make sure you’re using relevant props to your advantage and helping people to see themselves enjoying your property.
Show guests what they’ll be wanting to see
Make sure that you’re taking enough pictures and showing every room that you think your guests would like to see. If you don’t have enough pictures, people will be sceptical when booking your holiday rental. As well as taking pictures of the kitchen, dining room, bedrooms and bathroom/s, take pictures of the outside areas too.
Include your unique selling points
As well as staging different rooms for your target audience, ensure that you’re highlighting your unique selling points too. For example, if you have a hot tub or a swimming pool, ensure you’re photographing this. The same goes for any impressive views from your windows or balcony. Make sure you’re not overlooking anything that will help you sell your holiday rental.
Take photos at all times of day
Lighting is so important when you’re taking photos of a holiday rental and, generally speaking, mid-morning or mid-afternoon is the best time to take your images. That being said, consider taking pictures at different times of day to show off some areas in different lights. If your property looks beautiful at sunset, for example, ensure that you’re showing this to potential guests.
Edit your images but don’t mislead
It is important to ensure that you’re editing your photos before using them to advertise your property. You will probably want to adjust things such as exposure and contrast, and remove any unwanted reflections. However, you shouldn’t edit your images so much that they mislead guests as this will likely lead to negative reviews and complaints.
Reshoot if required
Once you have edited your pictures, if you’re not happy with them and you think that you could make a room look better from a different angle, for example, don’t be afraid to reshoot. You don’t want to settle or compromise on these photos, it is essential that they are as good as they possibly can be. So, get your camera back out and try again.
Photographing your holiday rental
When working on your listing for a holiday rental website, hopefully, the tips above will help you to ensure that your photographs are grabbing the eye of potential future guests and making your holiday property stand out from the competition. If you’re struggling to get the right pictures yourself, you may want to consider reaching out to a professional photographer who specialises in property advertising to help you get the photos that you were hoping for.
Once you have your photographs and you’re ready to list your holiday property on a holiday rental website, be sure to visit the Rental Cloud site. We can provide you with a brilliant platform to list your property on and when you turn to us, you can trust that there will be no commissions, booking fees or hidden surprises. Our site is incredibly popular with holidaymakers who want amazing deals, so you can trust that we can help you to fill your diary and ensure that your holiday rental is successful.