There’s more to having a successful holiday home than choosing a great location. Even if you have a property in one of the top holiday destinations in the world, you won’t attract guests and maximise your profits without a bit of marketing and hard work. Ensuring success is a bit of an art, but it’s possible. Here are a few tips to get you started. Know your ideal guests While some locations are suitable for a whole range of guests from families to friends and couples, others are more specialised. And the same goes for properties.
For your holiday rental to be a success, you need to determine who your ideal guests are and market to them. That means thinking about what they would want and setting-up your property accordingly, whether that is including blankets on the sofa so they can cosy up and watch a movie or a selection of bucket and spades for the children to take to the beach. The more targeted touches you include, the more likely they are to appreciate your property and leave positive reviews. Price it right Yes, you want to make as much money as possible from your holiday home, but overpricing isn’t the way to go about it. In fact, it can hinder your chances of success and reduce your profits by putting potential guests off or creating dissatisfaction and negative reviews. Reviews mean a lot in the holiday home industry and if you set your price too high, you risk not being able to meet your guest's high expectations. You’re better off charging less and delivering more. Make sure your property is visible From social media to holiday home rental websites, there are infinite ways you can market your property. But, there is also a lot of competition, so it can be hard to make sure your property is visible to those looking for accommodation. RentalCloud give you the opportunity to advertise your holiday home to travellers, and they don’t charge commission. You get exposure for your property, peace of mind because we vet all our travellers and the chance to fill your unsold weeks at auction, a feature unique to us. There really is no downside. Be customer focused One of the big advantages of holiday homes is the personal touch. They offer a more friendly approach to holiday accommodation than hotels would, but that doesn’t mean expectations are lower; guests still require quality service. If you want to ensure your holiday rental is a success, put the customer and their needs at the forefront of everything you do. That means responding to questions and queries quickly and politely, showing interest and building rapport. You’ll be amazed what a smile and welcoming approach can do to your reviews; guests are more likely to forgive and forget imperfections if they clicked with you as a person and found you helpful and attentive. Make the experience as easy as possible Your guests are on holiday and trying to escape the stress of real life so make the experience as easy as possible for them from making the initial booking to checking out at the end of their holiday. If you advertise with RentalCloud, you don’t need to worry about booking, our system is user-friendly, guests don’t pay booking fees, and they can communicate directly with you, but speak to us to find out more. When it comes to the stay itself, provide local travel information and directions so they know how to find your property and make check-in as simple as you can so they aren’t struggling with luggage at the end of a long day. It is also a good idea to include instructions for everything in the property, so they aren’t left confused and freezing while trying to figure out the heating or stuck without coffee because your coffee machine isn’t as self-explanatory as you thought.